👩🦰 Jennifer reveals how she built a strong community of over 30 000 women through an e-commerce shop with 3 co-founders !
They are revolutionizing female intimacy with advice, products, and more. She reveals their online development strategies and how they are pursuing growth ! 🚀
Hey everyone, it’s Rémi 👋
The founder of makeur-journey.com, a weekly newsletter helping digital founders build successful ventures. This is the third newsletter, big thanks to our 43 readers !
👉 Makeur Journey is a knowledge hub with interviews from successful founders and valuable resources.
🕒 If you have : 1 minute
Interview of the Week 🎙️ : Who said building a venture with 4 co-founders is impossible ? Who said breaking taboos around female intimacy is impossible ? In this week’s interview, Jennifer Mouillot breaks down how she created Gapianne, an online e-commerce shop helping women with their intimacy. With a community of over 30 000 women, and partnerships like Elle magazine, Jennifer and her co-founders aim to develop their own brand !
Learnings of the Week 📚 : Great news this week ! I’m sharing some new resources on the Makeur Journey website to help you grow your business ! Don’t miss these helpful tools to take your business to the next level. Check them out.
3 Interesting Business Inspirations 💡 : Here, we will explore three interesting business ideas on the web : video feedback solutions from customers, QR code enhancement tools, and website page status monitoring.
Interesting content on the web 🌐 : A graphic from Statista that shows why startups fail, what are the main reasons ? Moreover, Thomas, the founder of Garantme, explains why it's beneficial to build a startup in France and suggests ways to improve the situation, particularly by unlocking private funds to invest in businesses.
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🕒 Reading time : 6 minutes
Interview of the Week 🎙️
Are you ready to challenge the status quo in women's health ? 🌟 In this captivating interview, Jennifer Mouillot, co-founder of Gapianne, reveals how she and her 3 co-founders are transforming intimate well-being for over 30,000 women. With an empowering approach to entrepreneurship, Jennifer shares valuable insights into their (1) online development strategies, (2) the advantages of starting a business with a team of 4, and (3) the unique experiences of women entrepreneurs. Let’s dive in ! 🚀
👉 Online development strategy
Jennifer highlights the strategic approach Gapianne has taken to build a strong online presence. Central to their success is an emphasis on content creation, which educates women and reassures them about intimate health issues while fostering a supportive community. She discusses the challenges of entering a taboo market and how they’ve transformed conversations around topics like libido, menopause, and periods into accessible and relatable discussions. By developing a robust SEO strategy, Gapianne drives organic traffic to their website, ensuring that their resources reach a wide audience. Collaborations with organizations like ELLE Magazine have also amplified their reach, allowing them to connect with millions of women and offer tailored advice and products that cater to their needs.
👉 Starting a business with 4 Founders : Good or Bad strategy ?
Contrary to the belief that having multiple co-founders can complicate decision-making, Jennifer argues that it has been a strength for Gapianne. With four co-founders, they benefit from diverse perspectives, skills, and shared responsibilities, fostering a collaborative environment. Jennifer explains that while starting from scratch with four people can be challenging, the clear vision established by two of the co-founders allowed the team to focus on execution effectively. This division of tasks has enabled them to take advantage of their individual strengths. Jennifer’s experience illustrates that the right team dynamics can transform potential conflicts into powerful advantages.
👉 Entrepreneurship as a woman
Jennifer discusses the challenges women face in entrepreneurship. She notes the differencies that may arise between men and women in ventures, underscoring the importance of networks like Sista and Willa, which provide essential support and resources for female founders. These organizations play a vital role in promoting diversity and inclusivity in the tech industry, helping to level the playing field for women entrepreneurs. Jennifer emphasizes the importance of seeking mentorship and support from networks, sharing how they have significantly influenced her journey and the success of Gapianne 🌟
Conclusion
Jennifer Mouillot's journey with Gapianne exemplifies how collaboration, community, and a commitment to women's health can lead to transformative change. As they continue to grow and innovate, Jennifer’s insights into online development strategies, the unique challenges faced by women entrepreneurs, and the benefits of having multiple co-founders serve as a guiding light for aspiring entrepreneurs. With a strong commitment to user experience and personalized support, Jennifer and her co-founders are set to take Gapianne to new heights, exploring B2B opportunities and developing their own brand.
This interview offers valuable lessons and inspiration for all. Go check the entire interview ! 🔗
Learnings of the Week 📚
I’ve been working on these materials for a while now, and I’m excited to share them with you ! All of them are built on Notion, so you can easily use them for your personal purposes. Just duplicate the elements from the top right corner of the Notion document. Let’s get started !
🔗 Listings of Platforms to Buy & Sell Online Businesses : If you have a business you want to sell, or if you're interested in buying an already established one, this listing is for you (make sure you have the skills necessary to keep it running). These platforms are also fantastic sources of inspiration 💡 to help you generate ideas and see what’s working in the market.
🔗 Understand the KPIs : Be sure to understand all the key performance indicators (KPIs) before diving into any business venture.
🔗 Launching Your Project : Is it a big day for your project launch ? Promote it on platforms that can give you more visibility (a big shoutout to Thomas 👋, whom I interviewed, for his platform Uneed).
🔗 Selling Your Product : Have a product ready and looking for ways to sell it ? I’ve checked the web for you and gathered some interesting marketing ideas in this listing.
🔗 Building Your Product : If you’re still in the process of building your product and don’t know where to start, here are some templates and design ideas for your website and more.
Of course, more resources are on the way ! :) Don’t hesitate to reach out if you have any questions.
👉 Find all the resources on the Makeur Journey’s website.
3 Interesting Business Inspirations 💡
Here are three innovative business ideas worth exploring :
https://www.vibeo.ai/ : This platform enables you to collect, edit, and share engaging video testimonials using AI to boost credibility and drive conversions. With features to enhance marketing campaigns and counter negative reviews, Vibeo.ai aims to amplify brand trust.
https://imagineqr.io/ : This tool allows users to create fully customizable QR codes powered by AI, making it easy and flexible to design unique codes. ImagineQR promotes a lot of design possibilities.
https://instatus.com/ : A rapidly growing tool for creating professional status pages for websites. It focuses solely on this function, providing a quick and well-designed solution to keep customers informed about service status.
👉 You can find the full list of business ideas right here.
Interesting content on the web 🌐
❓ We know that many startups fail, but why is that ? To address the third issue on the list, a lot of people are starting to build solopreneur projects. I’m currently exploring the market on this topic.
🇫🇷 Thomas is providing an overview of how being in France has helped him build a successful venture. However, there is still room for improvement. His proposal is to invest household savings that are just sitting in bank accounts (like the popular Livret A) into emerging businesses to increase funding for the industry.
That’s all for this edition ! We’ll catch up next week 👋
Nice one !